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Location-shifting technology has potential to muffle marketers' geotargeting...
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5 Things You Need to Know About Location Based Marketing
There’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked. But it's not something most people can do anymore.See...
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Broadcom Enables Pinpoint Indoor Location Technology with Latest 5G WiFi SoC
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Walmart Launches Online Grocery Pick-up Service | PYMNTS.com
Wal-mart is testing a new pick-up feature for online orders.See it on Scoop.it, via Location Based Marketing
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Virgin Atlantic unveils new airport terminal experience powered by Apple's...
Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program...
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Coca-Cola signals beacon's hyper-targeting promise with interactive...
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World Cup fans looking for love online - CNN.com Video
Popular location-based dating apps see a surge in activity in Brazil with World Cup fans looking for love.See it on Scoop.it, via Location Based Marketing
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Hudson's Bay keeps closer tabs on shoppers with new in-store mobile marketing
Hudson's Bay is implementing new technology that sends offers directly to its customers' smartphones based on where they're standing in the storeSee it on Scoop.it, via Location Based Marketing
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Uber for Business launches to let companies pay for employee travel
Uber wants to help you get around while you're at work, and it's launching a new business service today to let workers do that on their company's dime. Uber for Business allows companies to...
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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism
The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing...
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Giving everyone in the world an address - BBC News
About four billion people worldwide live in places that have no proper address, but a UK-based small company is planning to change that.See it on Scoop.it, via Location Based Marketing
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Maponics and Gadberry Partner on Demographic and Segmentation Data
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Hospitality Net - RoamingAround Cites 5 Things Hoteliers Need to Know About...
With industry buzz shifting from location, location, location to location based marketing (LBM), hospitality's mobile expert RoamingAround will introduce a new location based marketing platform next...
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Installation of the Week: Air Miles Canada Rewards Consumers for Their Smiles
AIR MILES Collectors all over the country simply approached a Smile Booth at participating locations, scanned their card and smiled to win a prize.See it on Scoop.it, via Location Based Marketing
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GPS Stickers Track Your Belongings : DNews
Unlike other GPS tags on the market, the TrackerPad stickers are lightweight, flexible, waterproof and stick to any object.See it on Scoop.it, via Location Based Marketing
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Groupon Launches Its Own Food Delivery Business, Groupon To Go
Following its acquisition of food delivery service OrderUp earlier this month, Groupon is today announcing its own nationwide delivery and takeout service,..See it on Scoop.it, via Location Based...
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Retail Loco Preview: Retailers Need To Scale Location Tech And Connect It To...
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